The No Normal Show by Revive
Leveraging Price & Clinical Transparency as a Brand Differentiator
This episode of the No Normal Show is all about price and clinical transparency with our special guest, Matt Pinzur, the Chief Marketing Officer at Jackson Health System.
Jackson Health's Transparency Philosophy
- When there is clarity about what public institutions are doing, it allows them to create buy-in and build alliances within the organization.
- With Jackson Health System being a public hospital, they've embraced the idea of transparency and have made it a part of their DNA as an organization.
How to Address Transparency
- Rather than relying on other sources or reviews, Jackson Health has leveraged public data and display it for all to see on their Quality Data Program site.
- Being a transparent organization means that you share your health systems' performance, even in areas you are not performing as high as competitors or the national average.
- This public data is being leveraged to motivate internal teams to improve on the quality of care where needed.
- Pricing transparency with health systems can be complicated. Still, Jackson Health has created a way to offer free quotes for upcoming surgeries based on your specific insurance coverage to give you an out-the-door price for your procedure.
- It's been a very successful program and is a great lead source for the organization.
COVID-19's Impact on Transparency
- Given that COVID-19 has forced hospitals to move incredibly quickly, in some organizations, it has created situations where hospitals and payors find themselves disconnected, especially on the payment and coverage side for COVID-19.
The Future of Transparency
- We will not be going back to where we were nine months ago, especially as it pertains to virtual care.
- Even as payors are pulling back reimbursement for virtual visits, consumers have tasted the convenience, and some are keen on never going back to what it was.